United Arab Emirates bottled water market
The United Arab Emirates bottled water market was valued at USD 797.92 million in 2020, and it is projected to register a CAGR of 10.81% during the forecast period (2021-2026).
The COVID-19 pandemic has had a significant impact on the United Arab Emirates bottled water sales as it led to an increase in demand for bottled water in the early stages of the lockdown in March while consumers were stockpiling essential food and beverages. As the weeks went on and consumers felt reassured about product availability, bottled water volume sales stabilized in April 2020.
The United Arab Emirates bottled water market is driven by an increasing urban population with the majority of immigrants, the growing tourism sector, and a surge in demand for functional/fortified and flavored water.
As per the International Bottled Water Association (IBWA), the country is the thirstiest country in the region, with the highest temperature of 42 degrees in August and the lowest temperature of 12 degrees in January. These climatic factors of the nation continue to drive the bottled water market.
The United Arab Emirates bottled water market is highly competitive. The leading participants like Agthia, Masafi, Oasis, Al Ghadeer Bottled Drinking Water, and PepsiCo are the major players in the market. Key players are now focusing on social media platforms and online distribution channels for the online marketing and branding of their products to attract more customers. The leading players in the market enjoy a dominant presence across the country. These players focus on leveraging opportunities posed by emerging markets to expand their product portfolios so that they can cater to the requirements of various consumers, especially functional and flavored water.
Source: Mordor intelligence